Research on the Design of Cultural and Creative Products for Macau Temples Based on SOR Model

Author(s)

Abstract
This study aims to explore the design and research of cultural and creative products in Macao temples based on the Stimulus-Organism-Response (SOR) model. As a region with a long history and diverse culture, Macau's temple culture carries a rich historical heritage and folk customs. By excavating the history, architectural style, and religious beliefs of temples in Macau, this study first analyzes the impact of external stimuli on consumer behavior. Then, combined with the individual characteristics, emotions and attitudes of consumers, the internal factors in the design of cultural and creative products in Macao temples were discussed. Finally, from the perspective of consumers' behavioral responses, this paper takes the Macau Medical Spirit Temple as an example, and puts forward suggestions for the design of cultural and creative products of Macao temples, including cultural integration, emotional resonance, experience design and marketing strategies. Through the analysis of the SOR model, this study aims to provide theoretical guidance and practical reference for the design and research of cultural and creative products of temples in Macao, and promote the development and innovation of Macao's cultural tourism industry.

Keywords
Macau, temples, cultural and creative products, SOR model, prayer experience

Cite this paper
YIJIE SUN, Research on the Design of Cultural and Creative Products for Macau Temples Based on SOR Model , SCIREA Journal of Education. Volume 10, Issue 3, June 2025 | PP. 81-93. 10.54647/education880585

References